Not your typical interpretation for a Football team.
Football is meant to be tough and rugged. El paso Football holds true to that. It’s a gritty texture mixed with rich and vibrant colors.
There is so much of El Paso Football that correlates with history of football from its boldness and gritty atmosphere to it’s rich history of tradition. My interpretation of a football brand was to combine the forementioned qualities in a new and modern identity. Outlaws paying homage to the Old West of El Paso when it was known as the “Gunfight Capital of the World”. The simplicity of the logo treatment with an icon mark that is timeless and rugged like El Paso nature. Vibrant colors that stand out and are a variation of the Texas flag. A creative and risky use of texture elements across all mediums and uniforms representing the Chihuahuan Desert dirt & area.