Munchin’ on a savory brand for burgers.
An ongoing joke of my sister’s work ID name turned into reality. Its the beauty of design and creativity.
The name simply forming from my sister’s and I first three letters our last name and first three letters of our first name. It was fun pronouncing muncher and what made most since but to make it a burger brand. With food you can be a lot more colorful and playful. The “M” as ingredients between two buns is a simple glyph that can be responsive across multiple mediums. It only adds and allows for more creativity of different elements from detailed lines or patterns.