'18-'19 UTEP Women's Basketball
2018 UTEP Women’s Basketball Schedule Poster. This year is the 2nd year for new Head Coach Baker & his team has created already created some buzz. They want to “Light the Pick” this year referring to an architectural Pick Axe on campus that is lit when there is a major accomplishment.
Following the “Light the Pick” theme, I utilized more white/grey tones to match their uniforms & blending into the UTEP Orange. Creating visual hierarchy leading from top to the bottom content.
In collaboration with University Communications of setting proper lighting & guiding student-athletes on poses. Photos are color corrected and then clipped out to use on poster and digital media.
Focus was to keep schedule minimal and as clean as possible. Utilize typography of University standards to showcase schedule clearly & legibly.
Graphics curated for social media revealing new poster as well as countdown graphics. Style is utilized throughout the season to also showcase game day & game stats.